Web Design & Graphic Design
Tokyo,Japan

SHINO

A designer shaped by life, nature, and lived experience.
From agriculture, food, migration, and motherhood to local business and everyday life,
I turn your vision into websites, brochures, landing pages, and brand visuals with care and clarity.

Hire on Upwork Direct Inquiry

Available for overseas projects via Upwork and direct inquiries for selected projects.

Aperio Corporate website design

Tea.M Website, brochure, and business card design

Tokushima Prefecture Migration-promotion brochure design

About

A designer who understands life, place, and the feeling behind a brand.

My work centers on web and graphic design, with support for content structure, copy organization, and AI-assisted production. My time in Tokushima—including agriculture, community-based work, living in and renovating a traditional Japanese house—also helps me understand projects related to nature, food, place, and everyday life.

Hello, I’m SHINO, a web and graphic designer based in Tokyo. My strength is turning ideas that are still vague into visuals that feel true. If you have a sense of what you want but cannot fully explain it yet, I can help organize that vision and shape it into a design that feels natural and clear. I value thoughtful communication, careful listening, and design that reflects the client’s own voice rather than imposing mine. I also use generative AI as a supporting tool for research, content organization, and production while keeping human judgment and creative direction at the center. I have completed Google AI Essentials and am currently taking the Google AI Professional Certificate and Canva Essentials. Because I have lived through themes like agriculture, nature, food, migration, daily life, and motherhood, I can create work that carries not only visual beauty, but also atmosphere and lived texture.

Approach Careful listening, calm communication, and a process that feels manageable and collaborative.

What I design Websites, landing pages, brochures, business cards, logos, and visual direction.

Tools Illustrator / Photoshop / Canva / Figma / HTML / CSS / JavaScript

Credentials & Learning Google AI Essentials completed. Google AI Professional Certificate and Canva Essentials in progress. Design school graduate.

Global Farm A visual direction shaped by openness, warmth, and the feeling of nature and everyday life.

Tea.M A calm brand expression built around tea, softness, and quiet warmth.

Migration brochure Editorial design that helps people feel the charm of place, story, and community.

Story

A design perspective shaped by real life.

After graduating from design school, I moved to Tokushima, where I experienced agriculture, community-based work, and living in and renovating a traditional Japanese house. Those experiences shaped the way I see brands, atmosphere, and communication.

Today, I bring that lived perspective into web and graphic design, especially for lifestyle, food, nature, wellness, and community-focused projects.

Understanding nature and daily life

I can design for brands connected to nature, food, and place with a tone that feels lived-in rather than superficial.

Designing the softness of food and hospitality

I value gentle composition, elegant spacing, and visual rhythm that suit food, lifestyle, and warm brand storytelling.

Also able to create playful warmth

Alongside quiet and refined visuals, I can also create work that feels approachable, bright, and memorable.

Trust

Trusted experience, shaped by real work and real life.

I bring not only design skills, but also lived experience, careful communication, and a practical understanding of brands rooted in lifestyle, place, and everyday work.

Real client work

I have worked on actual projects including a migration-promotion brochure for Tokushima Prefecture, website and print design for a tea brand, and corporate website production.

Perspective beyond design

My background includes relocating to Tokushima, agriculture, living in and renovating a traditional Japanese house, motherhood, community-based work, and experience in local government and housing-related business.

Thoughtful process

I work carefully and collaboratively, especially when ideas are still unclear. I help organize vision, tone, and message so the final design feels natural, honest, and aligned.

Services

What I create

From web pages to print materials, I provide design that connects atmosphere, structure, and message.

Web Design

Corporate websites, landing pages, service pages, and portfolio websites with a calm and brand-focused visual tone.

Graphic Design

Brochures, leaflets, flyers, and printed materials prepared with print-ready delivery in mind.

Business Cards

Business cards and shop cards designed to feel aligned with the client’s tone, work, and audience.

Brand Direction

Visual direction, concept arrangement, and design consistency across web and print materials.

Illustration & Assets

Simple illustration, character visuals, and small branded graphic assets for campaigns and products.

Structure & Copy Support

Support with page structure, messaging, and the organization of ideas when the concept is still forming.

Works

Selected projects

A selection of web, print, and branding-related work based on actual client projects and portfolio development.

Website / Corporate

Aperio Corporate Website

Ongoing production and improvement across the corporate website, service pages, inquiry flows, multilingual pages, payment flows, and interactive diagnostic content.

Structure, design, and HTML / CSS production
English and Simplified Chinese expansion
Stripe-based payment flow setup
Web & AI diagnostic content planning and production

Website / Lifestyle

Global Farm

A soft, open visual direction for a project centered on agriculture, experience, and connection to nature.

Lifestyle and agriculture website
Visual tone and concept design
Warm, international-friendly atmosphere

Landing Page / Food

Saturday morning

A gentle and elegant landing page concept designed to express comfort, warmth, and a refined food atmosphere.

Landing page design
Food and hospitality visual tone
Multi-device presentation concept

Website / Branding

Tea.M Website / Service Pages

Website and service-page design created from interviews through visual production, with consistency across brand materials.

Website and service page design
Brand tone organization
Consistency across web and print

Creative / Visual

HOME BEER

A more playful and memorable visual concept created to balance friendliness, charm, and strong visual character.

Creative landing page concept
Visual identity exploration
Playful, eye-catching design

Print / Public Project

Tokushima Prefecture Migration Promotion Brochure

Editorial design that communicates place, people, and atmosphere through readable layout and print-ready production.

Brochure layout and design
Illustrator print-ready delivery
Public-sector communication design

Fields

Areas I understand through experience

Because I have lived these themes myself, I can design with more nuance, warmth, and realism.

Agriculture Food Nature Rural Migration Motherhood Lifestyle Wellness Local Business Community

Web Implementation

Beyond design,
toward working web experiences.

For Aperio's live website, I use generative AI as a production aid while working across planning, structure, design, implementation, and ongoing improvement. The examples below focus on completed outcomes rather than simply listing tools.

Stripe Payment Flow

Set up product and pricing flows and connected payment pages with post-payment completion pages.

Multilingual Web

Expanded Japanese web content into English and Simplified Chinese, including language navigation and page structure.

Web & AI Diagnostic

Planned and produced questions, result types, result pages, and supporting guidance for a business-facing diagnostic experience.

AI-assisted Web Production

Use generative AI across research, content organization, copy, production, and review while keeping human goals and judgment at the center.

Inquiry Flow

Connected inquiry forms, reCAPTCHA, completion pages, and privacy-policy consent into a coherent contact flow.

Post-launch Operations

Support ongoing web operations through Search Console setup, service-page additions, and iterative improvements after launch.

Credentials & Learning

Learning across design, AI, business, nature, and food.

My multidisciplinary learning helps me understand a client’s context, organize information, and translate it into thoughtful design.

AI & Design

Google AI Essentials — Completed
Google AI Professional Certificate — In progress
Canva Essentials — In progress
Design school graduate

✓

Business & Practical

Licensed Real Estate Transaction Agent (Japan)
Secretarial Skills Test, Grade 2
Bookkeeping Test, Grade 3
Kanji Proficiency Test, Grade 2
Food Sanitation Supervisor

Nature, Food & Environment

Eco Test (Environmental & Social Certification)
Vegetable Sommelier
Vegetable Coordinator
Forest Guide
Forest Instructor Training Course — Completed
Coffee Brewing Course — Completed

Workflow

Design and production workflow

Illustrator Photoshop Figma Canva

HTML CSS JavaScript

AI-assisted workflow ChatGPT Claude

Background

Experience beyond design

Design school graduate with a web and graphic design background
Experience in agriculture, rural relocation, and traditional-house living in Tokushima
Work experience in local government and housing-related business
Experience supporting educational travel and community-based projects

Contact

Let’s create something thoughtful.

If you are looking for a designer who can translate atmosphere, story, and lifestyle into clear visual design, feel free to reach out through Upwork or direct inquiry.

Hire on Upwork Contact Form

Presented by

Aperio LLC.